Digital River ICE Awards 2009 Qualifications

Digital River will begin accepting award submissions for its 2009 ICE Awards in March 2009.

Tips for Writing Memorable ICE Awards Entries

  • Include financial results.
  • Include measurable results (i.e. increased close ratios by x percent; sales for product y increased $z or x percent; increased operational efficiencies by y percent; site traffic increased x percent).
  • Don't worry about the writing - we're looking for a detail-rich explanation about your e-commerce objectives, program and results, not a Pulitzer Prize winning composition.

Qualifications

  • Entrants must be current Digital River clients.
  • The campaign or initiative that you describe in the ICE Awards entry must have been launched and have generated measurable results between April 1, 2008.
  • Your company can enter multiple awards categories, but only one category can be submitted per entry form.
  • Your company cannot win the same ICE Award from the same category in consecutive years.  However, because the Best Performing Third-Party Promotion and Best Strategic E-Marketing Performance categories were consilidated in 2009, winners of 2008 ICE Awards in those categories are eligible to win Best E-Marketing Strategy in 2009.
  • Judges will select up to three winners for many of the ICE Awards categories.
  • Candidates and winners of the ICE Awards must be willing to disclose "measurable results." It is preferable that you share the financial results of your e-commerce campaigns and strategies. However, important metrics (actual or percent increase) that represent barometers of success must be shared.

Benefits and Prizes

  • Digital River will present each of its ICE Awards winners with a crystal ICE Award.
  • Winners of the ICE Awards may have opportunities to speak to the press on a pre-approval basis. The press will want to hear your results and unique strategies!
  • Winners of the ICE Awards will have their stories published on Digital River's corporate Web site.
© Digital River, Inc.  |  Digital RiverŪ is a registered trademark of Digital River, Inc.  |  www.digitalriver.com