
Digital River ICE Awards 2009 Qualifications
Digital River will begin accepting award submissions for its 2009 ICE Awards in March 2009.
Tips for Writing Memorable ICE Awards Entries
- Include financial results.
- Include measurable results (i.e. increased close ratios by x percent; sales for product y increased $z or x percent; increased operational efficiencies by y percent; site traffic increased x percent).
- Don't worry about the writing - we're looking for a detail-rich explanation about your e-commerce objectives, program and results, not a Pulitzer Prize winning composition.
Qualifications
- Entrants must be current Digital River clients.
- The campaign or initiative that you describe in the ICE Awards entry must have been launched and have generated measurable results between April 1, 2008.
- Your company can enter multiple awards categories, but only one category can be submitted per entry form.
- Your company cannot win the same ICE Award from the same category in consecutive years. However, because the Best Performing Third-Party Promotion and Best Strategic E-Marketing Performance categories were consilidated in 2009, winners of 2008 ICE Awards in those categories are eligible to win Best E-Marketing Strategy in 2009.
- Judges will select up to three winners for many of the ICE Awards categories.
- Candidates and winners of the ICE Awards must be willing to disclose "measurable results." It is preferable that you share the financial results of your e-commerce campaigns and strategies. However, important metrics (actual or percent increase) that represent barometers of success must be shared.
Benefits and Prizes
- Digital River will present each of its ICE Awards winners with a crystal ICE Award.
- Winners of the ICE Awards may have opportunities to speak to the press on a pre-approval basis. The press will want to hear your results and unique strategies!
- Winners of the ICE Awards will have their stories published on Digital River's corporate Web site.