Digital River ICE Awards Entry Form

The ICE Awards 2009 call for entries is now open for submissions.

Award Description
For its annual ICE Awards, Digital River is recognizing client companies that have demonstrated successful use of proven best-practice, e-commerce strategies. Up to three award winners will be selected for each of the five categories described below. Winners will be selected by a Digital River judging committee and recognized at our Global Network Sales Summit in the US. Help Digital River find its next ICE Awards winners by submitting an entry today!

Rules and Directions

Read the ICE Awards Qualifications first.
To nominate your company for the Best Product Launch, Best E-Marketing Strategy, Best International E-Commerce Strategy or Rookie-of-the-Year, you must complete and submit an online entry form. (Please note that this form cannot be saved so you must complete the form in its entirety before submitting in.)
You may enter in as many categories as you like, although only one category can be submitted per entry form.
Questions? E-mail iceawards@digitalriver.com.
All entry forms must be received at Digital River by Thursday, May 21, 2009.

Recommendations

We recommend you:

First print this form to prepare your answers;
Next, type your answers to Step 3 in a separate document;
Then, return to the online form and complete it by transferring your answers from that document into their designated boxes in the online entry form; and
Finally, when you are satisfied that you have thoroughly completed all three steps, click the submit button

Deadline for entries is Thursday, May 21, 2009.
Questions? Email iceawards@digitalriver.com.

Step 1:

	Provide company and contact information:
Company name:
E-Commerce site URL:
Your annual online or company revenue:
	Your contact information:
Name:
Title:
Phone:
E-mail:
	Your Digital River contact's information (if applicable):
Name:
Phone:
E-mail:

Will your company attend the Global Network Sales Summit (Please note that this is not for Summit registration purposes.)
	Yes
	No
	Undecided

Step 2:

Choose one of the following categories that best describes one of your most successful e-commerce campaigns or strategies.

Best Product Launch
	When it comes to making a splash, these software and game publishers are experts in introducing their products to the online market. They know whom they want to reach, and how to market their new products through multiple online channels, including their online stores, and affiliate and online retail sites. They set aggressive revenue goals; design multi-pronged online marketing campaigns; and leverage the power of real-time, online sales channels to continually maximize exposure, evaluate progress and reset direction.
Best International E-Commerce Strategy
	These companies know how to capitalize on opportunities presented by growing global markets. They use creative marketing and merchandising tools on their global online stores. These sites cater to international shoppers through localized languages, currencies and preferred payment options.
Best E-Marketing Strategy
	These companies are masters at creating e-marketing strategies that are setting new standards of performance and boosting their online revenue. They know how to optimize their sites, stores and marketing programs to drive traffic and generate more online sales. By using smart combinations of tools - including search engine advertising and optimization, third-party promotions, cross-sells and up sells, targeted email campaigns, affiliate marketing, paid search, analytics, and site and email optimization - they are successfully turning prospects into loyal shoppers.
Rookie-of-the-Year
	As Rookie-of-the-Year, this company is new to Digital River. This company launched its Digital River® e-commerce site by creatively and strategically using e-commerce best practices, and since then has generated impressive results. This company’s tireless efforts set it apart from its peers and have aligned it for future success. The winning company in this category joined Digital River no earlier than April 1, 2008, and generated outstanding results and went above and beyond by launching a comprehensive combination of e-commerce and e-marketing best practices.

Step 3:

Show-off time! Specifically, how did your company demonstrate Internet Commerce Excellence?

A.	WHEN? When did the campaign take place? What was the approximate launch date of this promotion? Approximately, when did the promotion end? OR Is it ongoing? Yes

B.	WHAT? Tell us about your e-commerce campaign and strategy. Give a detailed explanation of what you did and how you accomplished it. Include a description of tactics and tools used. Your response should be approximately 250 words or less.

C.	Tell us why you decided to implement your e-commerce campaign and strategy. What was going on in your business? Describe the key business goals that were motivating your company to implement a best practice e-commerce strategy. What specific challenges were you facing? Your response should be approximately 250 words or less.

D.	TA-DA! What were your results? What happened? Detail the specific outcome your company achieved. What were the measurable, quantifiable results of your e-commerce campaign? Tell us how you were able to generate revenue or increase efficiencies. It is preferable that you share your financial results. Important metrics (actual or percent increase) that represent barometers of success are encouraged. Your response should be approximately 250 words or less.