About the ICE Awards
What are the ICE Awards?
Once a year, Digital River formally recognizes its clients for their Internet Commerce Excellence - a.k.a. ICE Awards. The awards showcase savvy companies that are putting global e-commerce best practices to work in creative ways to drive revenues and efficiencies through their online stores. If you have an e-commerce strategy or campaign that generated compelling results, you could be one of Digital River's next ICE Awards winners! Digital River will begin accepting award submissions for its 2009 ICE Awards in April 2009.
How does the program work?
Digital River's ICE Awards recognize clients in five categories, including:
> Best Product Launch
When it comes to making a splash, these software and game publishers are experts in introducing their products to the online market. They know whom they want to reach, and how to market their new products through multiple online channels, including their online stores, and affiliate and online retail sites. They set aggressive revenue goals; design multi-pronged online marketing campaigns; and leverage the power of real-time, online sales channels to continually maximize exposure, evaluate progress and reset direction.
> Best E-Marketing Strategy
These companies are masters at creating e-marketing strategies that are setting new standards of performance and boosting their online revenue. They know how to optimize their sites, stores and marketing programs to drive traffic and generate more online sales. By using smart combinations of tools - including search engine advertising and optimization, third-party promotions, cross-sells and up sells, targeted email campaigns, affiliate marketing, paid search, analytics, and site and email optimization - they are successfully turning prospects into loyal shoppers.
> Best International E-Commerce Strategy
These companies know how to capitalize on opportunities presented by growing global markets. They use creative marketing and merchandising tools on their global online stores. These sites cater to international shoppers through localized languages, currencies and preferred payment options.
> Rookie-of-the-Year
As Rookie-of-the-Year, this company is new to Digital River. This company launched its Digital River® e-commerce site by creatively and strategically using e-commerce best practices, and since then has generated impressive results. This company’s tireless efforts set it apart from its peers and have aligned it for future success. The winning company in this category joined Digital River no earlier than April 1, 2008, and generated outstanding results and went above and beyond by launching a comprehensive combination of e-commerce and e-marketing best practices.
> Innovator ICE Award
The Innovator ICE Award honors a company that takes a unique approach to implementing e-commerce technologies and strategies. They are breaking barriers with their aggressive, yet thoughtful, new strategy – and it’s paying off. This innovator can demonstrate an intelligently integrated effort that spans both offline and online channels. They particularly focus on using e-commerce best practices in unheard of ways and combinations. The Innovator ICE Award winner will be nominated by the team at Digital River.
Judges from Digital River will select up to three ICE Awards winners for most of the categories and recognize them at the Global Network Sales Summit in the U.S.
The ICE Awards 2009 call for entries is now open for submissions. Enter now!
How do I participate?
To find out if you are eligible to win an ICE Award, simply read the ICE Qualifications.
You can complete and submit ICE Award entry forms for Best Product Launch, Best E-Marketing Strategy, Best International E-Commerce Strategy and Rookie-of-the-Year. Please click here to access the ICE Entry Form.
If you have any questions about the awards or nomination process, you can send an email to iceawards@digitalriver.com or talk to your Digital River account development or sales manager. Entries must be received at Digital River by Thursday, May 21, 2009.
What can I win?
Digital River will present each of its ICE Awards winners with a crystal ICE Award. In addition, ICE Awards participants will have opportunities to be recognized by media organizations from around the world.
Deadline for entries is Thursday, May 21, 2009.
Enter now by clicking here!
Questions?? Email iceawards@digitalriver.com.