Product Specialist

Do you want to learn more about other ways to package and present your products for consumers? Are you interested in more efficient ways to handle your product data? The Product Specialist certification program will cover these questions, and many more. Detailed session objectives are listed below.

Class length: 7 hours
Aimed at: Users needing detailed product knowledge
Prerequisites: Certified Platform Generalist or equivalent experience
Upcoming sessions:

• October 14th, 2008 in Key Biscayne, Florida REGISTRATION

Minimum enrollment: 4
Maximum enrollment: 20
Note: Bring your laptop to follow along on sample sites.

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Session 1: Product options, multiple and individual products

• Concepts related to product options, including:
  • Product option
  • Attribute
  • Value
  • Custom
  • Common
• Delineate possible uses for custom attributes
• Review concepts related to multiple and individual products
• For multiple products, explain which ID is used where
• Understand special rules for direct-to-cart stores
• Examine product selector

Session 2: Product import and export

• Survey tasks that can be accomplished with the product import and export tools
• Describe process for updating existing products
• Examine spreadsheet contents and syntax
• Distinguish processes for creating new individual products v. creating new multiple products
• Create new individual and multiple products in bulk
• Delineate usage of the bulk pricing tool
• Review additional product-related bulk tools

Session 3: Preorder products and processes

• Define basic terminology related to preorders, including:
  • Preorder
  • Release date
  • Audit
• Describe the order flow of a preorder product
• Review steps required for adding preorders to a site
• Create a basic preorder product
• Delineate release process preorder products
• Specify processes for updating products
• Understand reporting related to preorders

Session 4: Subscription products and processes

Define basic terminology related to subscriptions, including:
Subscription
Recurrence
Auto-renewal
Free extension
Free trial
Describe product-level subscription settings
Create variations based on subscription attributes
Explain subscription management options
List notifications related to subscriptions
Specify reports related to subscriptions

Session 5: marketStream

• Define concepts related to marketStream, including:
  • marketStream
  • Product owner
  • Product seller
• List components of marketStream available on DR | globalCommerce
• Specify process for product owners
• Make an existing product available for marketStream sales
• Distinguish product seller inclusion process and product seller exclusion process
• Specify process for product sellers
• Examine product select for sites
• Review available reporting information

Sesion 6: Digital rights

• Define terminology related to digital rights, including:
  • Serial number
  • Unlock code
• Categorize methods of digital rights management, including:
  • Order management
  • Order entitlement
• Set up digital rights on a product
• Review digital rights management from a consumer perspective, including:
  • Purchase process
  • Problems completing orders
  • Returns
• Explain options for generation methods
• Examine order processing issues and resolutions