Marketing Specialist

Are you looking for new ways to entice consumers to make new or larger purchases? Do you need a better understanding of DR | globalCommerce's tracking mechanisms? Would you like to better understand the system's testing capabilities to improve your offer delivery? If so, this is the program for you. The Marketing Specialist certification program will cover these questions, and many more. Detailed session objectives are listed below.

Class length: 7 hours
Aimed at: Users needing detailed marketing tool knowledge
Prerequisites: Certified Platform Generalist or equivalent experience
Upcoming sessions:

• October 14th, 2008 in Key Biscayne, Florida REGISTRATION

Minimum enrollment: 4
Maximum enrollment: 20
Note: This program has an extensive hands-on section. Bring your laptop to follow along on sample sites.

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Session 1: Advanced Merchandising

• Specify requirements for requesting modifications to points of promotion
• Examine interactions of offer stacking and arbitration
• Compare various types of bundle offers
• Create a variety of bundle offers
• Define additional special rules for offers
• Create offers using those special rules
• Create an advanced scenario loyalty offer

Session 2: Merchandising import and export

• Define concepts related to merchandising bulk tools, including:
  • Import and export
  • Model offer
• Create new offers through the import and export tool
• Delineate which offer types use which template
• Describe contents on different sheets of tool
• Examine options for updating existing offers
• Review differences from product import and export tools

Session 3: Optimizing your site

• Define basic offer terminology, including:
  • Offer
  • Program
  • Store builder
  • Point of promotion
• Describe available A/B testing tools within globalCommerce
• Delineate which tool to use when
• Create an A/B link test
• Create a site optimizer test
• Review concepts of statistical significance
• Examine special options for home page offers

Session 4: Tracking your market segments

• Review concept of market segmentation as it applies to DR | globalCommerce
• Compare segmentation tools for flexibility and ease of use
• Examine programs, including usage and available tracking
• Create a program
• Survey usage and available tracking for multiple themes
• Specify usage, creation, and available tracking for stored parameters

Session 5: Marketing perspective on reporting\

• Define categories of marketing data, including:
  • Sales
  • Traffic
  • Promotions
  • Market segments
• Delineate reporting available for each area
• Differentiate reporting native to DR | globalCommerce from those requiring additional tools or setup
• Describe usages, advantages, and challenges of each reporting method
• Review reporting road map